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Buying a Paradise Row bag not only supports all the different components of the local trade chain in East London, but Paradise Row's first and original Collection, CORE, actively promotes the social and cultural constitutions which make up the local area of East London; The Pearly King & Queens, the London Buddhist Centre, The Repton Boys Boxing Club and Cordwainers College, now part of the world-renowned London College of Fashion.

As part of the CORE collection, each bag also comes with an accompanying story card placed inside offering a narrative behind each charm. Paradise Row is both a product of the rich and varied history of East London and a catalyst for its continuing regeneration.


The Pearly

The Pearly Kings and Queens, known as Pearlies, are an established charity from the working class culture of Victorian London. Street-trading costermongers would decorate their trousers with pearl buttons, imitating the fashions of wealthy West End society. Building on this tradition,  Pearlies began wearing full pearl suits embroidered with slogans such as 'All for Charity' in order to raise money for London's poor.

The Original Pearly King and Queens Association


The Boxer

Boxing played a major part in the lives of many people in East London and is an integral part of its social history. More British, European and world champions were born and raised between Whitechapel and West Ham than anywhere else in Britain. Boxing continues to play a part in the local community which is home to York Hall and London's oldest boxing club, Repton Boys.

Repton Boxing Club


The Silkweaver

Escaping persecution in 17th century France, Huguenot silkweavers settled in Spitalfields, Bethnal Green, Shoreditch and Whitechapel, just beyond the control of the powerful City Guilds. Successive waves of immigration ensured that the textile industry in the East End continued to flourish. The Shoreditch Technical Institute Girls School and Cordwainers College are just two of the several schools now known collectively as the London College of Fashion.

London College of Fashion


The Buddha

Located on the Roman Road in Bethnal Green in a Grade II listed former Victorian fire station, the London Buddhist Centre opened in 1978 and is the main London base of the Triratna Buddhist Community. The centre explores the teachings of the Buddha and its relevance in today's society, offering free drop-in meditation sessions and courses for those who are affected by depression and alcohol dependency, using mindfulness based cognitive therapy.

London Buddhist Centre


The Mariner

The riverside in East London became more active in Tudor times, as the Royal Navy expanded and international trade developed. In turn, businesses such as shipbuilding and ropemaking developed along the river and the banks became lined with wharves and warehouses storing commodities such as tea, ceramics and silks imported from the new world. The river has also brought with it new immigrant communities, adding to the diversity that has made East London a colourful melting pot of different cultures from across the world.  

Museum of London Docklands