Tucked away in the back streets of Westminster, in earshot of the division bell, the Blue Boar Pub is the casual dining offering from Michelin-starred trailblazer Sally Abe. Paradise Row worked with Sally, Conrad Hotels and their branding agency to produce bespoke leather menu covers befitting of the atmospheric wood-panelled dining room which has played host to all manner of political intrigue and deal-making over the years. The pub was awarded the ‘Greater London’ County Winner title as part of the 2022 National Pub & Bar Awards and the ‘One to watch’ Award 2022 in the Estrella Damm Top 50 Gastropubs.

Working with a British red and blue colour palette to convey heritage and warmth and using traditional stitching and embossing techniques to convey craft and provenance, the menus interact with the rich tones of the pub's interior upholstery, whilst the raw edges and underside lend a tactile authenticity in this sophisticated and modern take on classic British pub dining.