In the heart of Hackney Central hides a little pocket of Mediterranean interior inspiration; testament to the varying multi-cultural influences of East London.
Mad Atelier, founded by Italian-born Chantal Martinelli and French-born husband Julien Desormeaux, the couple have brought a kaleidoscope of design to grey East London. From colourful modern furniture pieces to vintage items from Milan and Paris - to name but a few - it’s an eclectic curio shop we just had to document for #ParadiseRowCurates.
For those of you local to the Hackney Wick area who remember a time pre-Mad Atelier, you’d agree that the building could not look more different to the derelict, run-down space that was there before. Now a revamped modern space, the minimal but chic exterior has definitely injected some luxury into the high street.
We felt like we were walking straight into the front room of a cutting-edge apartment in Milan, prints and art covered the walls and the pieces filled the store in a way that didn’t feel as if it were a boutique at all. The furniture is so incredibly varied and rich in its design value but somehow the staggeringly different items work together, an indication of the experience and taste of the curators of the space.
For truly impressive shopping experiences, the devil is always in the detail, and whether its the ruby red wires the snake around the white ceiling, the carefully selected silk scarves on display, or the très East London greenery, it’s clear that a lot of time went into the design of this unique little boutique.
“If you’re in the mood for some serious architecture porn, check out their website.”
If Mad Atelier is the beautiful face of the Mad Studio, then Mad Architecture & Design is the fit-for-purpose, cutting edge brains behind the operation. With its compact office tucked in the corner of the store, the modest agency is small in size but grand in its architectural achievements. From a little corner in a shop in Hackney Wick the small team have conceptualised and created houses, interiors and studios. If you’re in the mood for some serious architecture porn, be sure to check out the Mad Architecture section on their website.
The space is a hybrid of interests and passions, and it shows: design, architecture, interiors and exciting boutique practice are fused together in a way completely individual to the Mad Atelier brand. When you make your passion your livelihood, its difficult to not spread infectious joy for your art to anyone who walks in the door, and that’s exactly what we felt whilst exploring the store. Only founded in 2013, Mad Atelier still has a lot of growing to do, and we can’t wait to see where it goes next.
Words: Hannah Crosbie
Photos: Emilia Joye